An all-in-one skin sidekick.

We built Clo Theory because skincare had gotten complicated — ten-step routines, ingredient lists you need a chemistry degree to read, a shelf full of products that still didn't quite deliver. So we distilled it down to one gentle thing: a pH-balanced hypochlorous acid mist, the same molecule your body already makes to calm and defend skin. Real science, simple enough to actually use.

It's not here to replace everything you love — keep your routine. Clo is the easy first step it was missing, and your all-in-one sidekick for the rest: a spritz after the gym, after a day at the beach, on a long travel day, or a quick reset when a breakout shows up out of nowhere. In your routine or anytime life happens — that's what all-in-one really means.

A canvas beach tote with Clo Daily Cleansing Mist tucked inside, resting on sand beside sunglasses

“We started Clo Theory as a couple, after one gentle mist quietly became the thing we both reached for — after a workout, at the beach, on every travel day.”

The founders of Clo Theory

One mist. A hundred uses. That's the whole theory.

The gentle, all-in-one first step your routine was missing — and your science-backed sidekick for whatever the day brings.

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Still have questions?

We answer the ones we hear most — what HOCl is, who it's for, and when to use it.

Read the FAQ